Learn how to anticipate and manage consumer demand by analyzing distribution, production, promotion, and price planning. Find out how to set marketing policy and manage the entire marketing function. The certificate consists of three courses:
- BUSADMIN 2630 Introduction to Marketing - 3 credits
- BUSADMIN 4630 Marketing Management - 3 credits
- BUSADMIN 3120 Retailing - 3 credits
...OR...
BUSADMIN 3740 Consumer Behavior - 3 credits